It's amazing the things we do in the pursuit of beauty. The funny thing is that "perfect beauty" is never truly obtainable except by accepting yourself as you are. Yes, this sounds cliché, but let me explain it by using a certain well-known anecdote.
It is certain that you have heard the phrase, "Beauty is in the Eyes of the Beholder." This is certainly true, but why? The quick answer would be to define Beauty as "The Proper Order of Things." Yes, that may sound weird, but it is the answer. When you look at someone and consider the beautiful, it's because you see the combination of features in the correct order and proportions. Consider this chart I grabbed from LifeHacker:
What this chart indicates is that there a certain hairstyles that match and flatter certain shapes of faces. Now will this aesthetic change? Probably. Why? Because what we associate to be the correct order tends to be what we see the most. So if some model with a square face becomes popular with a very short haircut, that will influence our perceptions of beauty. The word "influence" is important because it hints towards how we developed our sense of beauty: through our experiences in childhood.
When we are children, we are heavily influenced by what we see, whether on television, magazines, or our parents. The style you like the most is probably the one your parents had while you grew up. For example, my mother had long hair for most of my life, but when I encountered a woman with really short hair, it scared me or I felt repulsed. However, the more time I spent with her, the less apprehensive I would become, and when her hairstyle changed, I was confused. So if you want a hint about what sort of people would find you the most attractive, find the people who had parents like you.
This concept of influence is another reason why I object to makeup on women and airbrushing in magazines. Even as adults, we are influenced by what we see. Hence, if we only see these "perfect models," it corrupts our sense of beauty to something that isn't real. I often tell my lovelier other half that I like seeing her without makeup and that it was important to see it early on in the relationship. Women often have a reasonable objection: "if he cares so much about what I look like, there's a problem." Of course, the counter is, "Since you care so much about how you look by putting on a fake face, there's a problem." I also ponder that if "Women are the fairer sex," why do they need makeup or show cleavage? The answer is they don't need makeup or to show skin.
I mentioned that it's important to see the face without makeup early in the relationship, and I hinted to the reasoning. The longer you go without showing your true face, the more likely he will be apprehensive when he sees it, especially if you use a lot of makeup. This is because the first impressions have solidified and the proper "order" in his mind for you is what he has seen the most. But when he sees your real face in the beginning of the relationship, he can then say "That is the proper order for her. I like the way she naturally is." Lastly, if you can feel comfortable with your "flaws" around your beloved, then you'll feel more beautiful yourself which leads to a better beauty that others will notice. So yes, "Beauty is in the Eyes of the Beholder," and the one you want to impress the most is yourself but that is done by accepting yourself as you are.
N. D. Moharo
P.S. In this letter, I only covered visual beauty. There are other things that aren't so much visual as they are representative, such as a smile. While a smile is what you see, it's also something you can hear because the voice sounds different with a smile than a straight face or a sad one. While some people can adjust their smiles to be the most flattering, the natural smile evokes joy and when your friends see that, they feel happier as well. This "happiness" is also considered a thing of beauty because we see that as the proper order of things in pleasant circumstances. So if you smile more, you will also feel more beautiful.